文化创意产品的“跨界”设计案例研究

A Case Study on “Crossover” Design of Creative Cultural Products

为了应对新跨界时代的设计需求和设计风格,越来越多的文创产品设计师开始更加主动地、敏锐地感知市场信息,了解目标消费者的心理动态,同时将创意的触角伸向四面八方,通过穿越虚、实之"界",艺、技之"界",文、质之"界",情、理之"界",古、今之"界",中、西之"界"等手法,在多维的交叉构思中进行设计创想,而这些也必将改变目前国内文创产品由于同质化严重、缺乏特色、质量不高等原因而饱受诟病的现状。

When more and more designers of creative cultural products have become more sensitive to market changes and target customers’ desires to meet the new requirements and styles in the new ' crossover' age,their works show a multidimensional tendency to cross the boundaries between virtuality and reality,art and technique,complexity and simplicity,senses and rationalism,ancient and modern,Chinese and western cultures,etc. This will definitely revolutionize domestic featureless and low quality creative cultural products.