高校校园网络舆论的引导策略及影响力分析

Analysis of the Guiding Strategies and Influence of Campus Network Public Opinion

针对目前校园新媒体与传统媒体相互作用形成的高校校园舆论新生态,提出了引导高校校园舆论的策略,分析其影响力。新媒体在舆论生成、聚合模式的改变中自身影响力不断增强,与此同时,传统媒体仍然保持着较大的权威性和影响力。

Based on the interaction and mutual promotion of campus new media and the traditional media, the guiding strategies of the university campus public opinion are put forward. The influence of the new media is growing during the changes of public opinion formation and aggregation mode. At the same time, the traditional media remains great authority and influence. The influence of public opinion in the universities is increasing in the intersection of all kinds of new media and traditional media.