摘要
本文调查了温州大学城学生的经济来源和日常消费构成等状况,分析了学生的消费行为特征,并提出使大学生树立起正确消费观念的对策建议,也对企业提出了针对大学生这个特殊消费群体的营销对策。
In this paper, the economic source of the university students in Wenzhou and the composition of their daily consumption are investigated, The consumption behavior characteristics of contemporary college students are analyzed, and puts forward the countermeasures and suggestions for college students to establish the correct consumption concept, Also to the enterprise put forward the marketing strategy for college students this special consumer group.
出处
《吉林省教育学院学报》
2016年第7期146-148,共3页
Journal of Jilin Provincial Institute of Education
基金
国家社会科学基金和年温州市哲学社会科学规划课题基金资助
关键词
温州大学生
消费行为
消费心理
消费特征
营销对策
college students in Wenzhou
consuming behavior
consumption psychology
consumption characteristics
consumption characteristics
