新媒体时代加强高校宣传思想工作的创新探讨

The Innovation of the New Media Era to Strengthen the Propaganda and Ideological Work in Colleges and Universities

新媒体具有传播速度快、互动性强以及覆盖面积广等显著的特点,对高校大学生宣传思想教育工作产生了深刻的影响,这些影响主要体现在大学生的生活方式、价值观念以及道德观念等方方面面。新媒体给高校的思想宣传工作带来了一场巨大的变革。新媒体已经成为最新的"角斗场",为高校进行意识形态领域的思想教育提供了崭新的平台。文章概述了新媒体给高校思想宣传工作带来的深刻变革,探讨了在新媒体技术创新战略背景下高校宣传思想工作的创新方法。

New media has many remarkable characteristics such as the transmission speed, strong interactivity and covers. It has a profound influence on college students' propaganda thought education work in colleges and universities. These effects mainly reflect in college students' way of life, values and ethics and other aspects. The idea of the new media to the propaganda work has brought a huge change. New media has become the latest 'circus' and provides a new platform for college ideological education in the field of ideology. The article provided a brief overview of the changes that the new media has brought to the ideological propaganda work, discussed innovation method of propaganda and ideological work in colleges and universities under the background of new media technology innovation strategy.