学术期刊融合出版的创新模式研究

Research on the Innovative Model of Integrative Publishing of Academic Journals

互联网时代背景下,融合出版成为信息化社会出版社行业发展的最新趋势。学术期刊出版单位应该顺应时代发展,优化信息加工、创新编辑出版模式,从而不断提高传播影响力。学术期刊融合出版模式的确立,需要实施'三步走'战略:一是学术期刊出版单位找准定位,了解自身情况;二是充分地融合出版社市场及行业评估,抓住市场机遇,打造适合自身的融合出版模式;三是依据市场及用户需求,从出版平台、内容、媒体形式、评议体系、功能和编辑角色方面入手,构建个性化的学术期刊融合创新模式。

In the context of the Internet era,integrated publishing has become the latest trend in the development of publishing industry in the information society.Academic journal publishing units should conform to the trend of the times,optimize information processing and innovate editing and publishing modes,so as to continuously improve the influence of communication.As an important publishing platform for disseminating academic information,academic journals should establish an integrated publishing model and strive to adapt to this new development trend.The establishment of the integrated publishing mode of academic journals requires the implementation of the'three-step'strategy:first,the publishing units of academic journals should locate accurately and understand their own situation;second,they should fully integrate the market and industry evaluation of publishing houses,seize market opportunities and create a suitable integrated publishing mode;third,they should base on market and user needs,from the publishing platform,content,media form and commentary style.Starting from the aspects of department,function and editorial role,we should construct a personalized model of academic journals’integration and innovation.