世界技能组织品牌调性研究

A Study on Brand Tonality of WorldSkills International

与世界技能组织的品牌合作是中国承办第46届世界技能大赛的重要内容。本文首先介绍了世界技能组织品牌调性构建的背景,然后介绍了世界技能组织对于其品牌调性的描述,接下来介绍了世界技能组织对于其品牌调性在文字表达和图像表达方面的举措,最后归纳了其对我国承办世赛的启示。

Brand cooperation with WorldSkills International(WSI) is among the most important aspects of holding the 46 th WorldSkills Competition in China. This paper firstly introduces the background of WSI’s brand tonality building. Then it gives a description of WSI brand tonality. After it introduces WSI’s measures both in written and visionary ways to show its brand tonality. At last, it concludes the suggestions for organizing the 46 th WorldSkills Competition.