市场决定性作用视角下我国体育赛事转播市场的发展研究

Decisive Role of the Market and the Marketing Growth of Sports Broadcasting in Our Country

主要采用文献资料法、逻辑分析法、访谈法等研究方法,对我国体育赛事转播市场的发展进行研究。研究发现,我国体育赛事转播市场发展进程中,行政主导的状况较为明显。在国家推动持续改革的方略下,市场决定性作用将对未来我国体育赛事转播市场发展具有重要意义,也是未来我国体育赛事市场的决定性力量所在。在市场决定性作用影响下,体育赛事转播市场需要注重市场培育、精细定价、版权分销和顾客导向等方面的建设,推动我国体育赛事转播市场的发展。

Sports events broadcast market is an important support to promote the development of sports industry. This paper mainly uses research methods such as literature material method,logical analysis method,interview method,and so on. Research results show: It is obvious that administration means are a dominant way in the process of the development of the sports market in China.Under the strategy of continuing reform by our country,the decisive role of the market will be of great significance to the future development of China's sports broadcast market,it is the decisive force of China's sports event market in future. In order to promote the decisive role of the market,we should focus on the construction areas such as cultivation of market,fine pricing,copyright distribution and customer orientation etc. in the sports events broadcast market. then it will to promote the development of sports events broadcast market in china.