武术产业发展的现状、问题与对策研究

Wushu Industry Development Present Situation,Problems and Counterplan Researches

主要运用文献资料法、逻辑分析法等研究方法,以武术产业为研究对象,对我国武术产业发展的成就与问题进行了研究与分析。研究发现:"外表繁华、外强中干","本位颠倒"、"品牌缺失"、"文化缺位"、"科技创新滞后"等问题是当代武术产业发展的主要问题。研究认为:要谨记"四项原则",即"科学创新"、"文化意识"、"品牌效益"、"广而告之",以更好的促进武术产业的可持续发展。

This article mainly using the literature material method,logic analysis and other research methods,taking wushu industry as the research object,carried on the research and analysis in the achievements and problems of the martial arts industry development of our country. The research found : 1) the wushu industry's development status is not so satisfactory. Mainly manifested in'Looks gorgeous and forcible- feeble'。2) 'dislocation of main body'、'lack of famous brands'、'Lack of culture'、'Technology innovation lag',These problems has become the main issues in wushu industry's development。This research believes : Develop the wushu industry should keep'the four principles'in mind,mean'Scientific innovation'、'Cultural awareness''Brand benefit'、'step up publicity',making the wushu industry's development become more'thriving'、'Long way to go''Veritable'、'well known'。