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国内马拉松乱象解析 被引量:4

Analysis on the Problems of Marathons in China
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摘要 近几年马拉松赛事在中国发展迅猛,从2013年开始每年举办的赛事都以翻倍的数量增长,但随之而来的各种负面影响如赛事的组织散乱、运动伤病和猝死以及医疗救助的不利与"替跑"、"蹭跑"等乱象的发生却广受诟病。通过分析马拉松在我国发展迅速的原因及其各种乱象的描述与剖析发现,尽管我国马拉松赛事发展迅速,但人口比例和年举办场次都和世界发达国家相比有一定的差距。同时,我们也不能因噎废食,应在组织流程、安全保障以及运营管理上提高水平,引导由马拉松所迸发出的全民健身热情,为广大群众科学合理参与跑步锻炼提供平台和服务。以赛事为龙头进一步发掘健身运动、服装用品、旅游休闲、餐饮食宿等方面的市场活力,做深做长产业链,形成跑者、政府、赞助商等多方面共赢的格局。 Marathons have developed rapidly these years in China. Since 2013 the marathons had been doubled. As the rapid development,there were some severe problems have emerged such as the bad management,injuries,sudden death,inefficient medical service and fraud runners who runs for others. By analysis these problems and the reasons for them,some results have been found. Although the marathons have developed rapidly in China,the percentage of people's participate is lower than developed countries,and the annual events are less too. In order to encourage the development of marathons in China some methods must been adopted. These methods include improving the level of the process and operation of marathons,safety,guides the enthusiasm of the masses for marathons,good scientific services for the marathon. Use the marathons to promote the fitness market,the business of sports clothes,recreation etc. Let the marathon participants,the government and sponsor gain profits together.
作者 臧建成
出处 《吉林体育学院学报》 2017年第3期81-83,共3页 Journal of Jilin Sport University
关键词 马拉松赛事 乱象分析 赛事管理 共赢 marathons chaos analysis event management mutual benefit
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