新媒体视域下体育文化的传播研究

Research on the communication of sports culture from the perspective of new media

在当前互联网大潮的推动下,传统通俗媒介文化也在不断更新,从网络的便捷性、时空的跳跃性以及传播的广泛性特点上来说,体育文化经历着质变,新媒体艺术的数字性、交互性、衍生性及沉浸性让体育文化交流内容更加丰富形式更加多样,受众范围更广。为探究体育文化传播的特点与未来发展路径,剖析了新媒体视域下传统体育文化交流的不足之处,认为新媒体是未来体育文化交流传播发展的主流方向,提升文化内涵、理会体育精神、保持文化认同、促进文化融合则是体育文化交流的最终目的。

Under the impetus of the current tide of the Internet,the traditional popular media culture are constantly updated,convenience,time and space of jumping from the network and transmission characteristics of universality,sports culture experiencing a qualitative change,new media art of digital,interactive,derivatives and immersion make content more rich sports culture communication more diverse,a broader audience. To explore the characteristics of sports culture and the future development path,analyzes the new media horizon,the deficiency of traditional sports cultural exchanges,think new media is the future sports culture communication between the mainstream direction of development,enhance the connotation of culture,ignoring sports spirit,maintain cultural identity and promote cultural fusion is the ultimate goal of sports cultural exchanges.