我国体育传媒产业跨越式发展思路探讨

Discussion on Thinking of Chinese Sports Media Industry's Leap-forward Development

体育是一个与人们生活息息相关的主题,而中国体育经过长时间的发展与探索,在各个领域取得了较大的发展。其中体育与传媒行业的不断发展融合,形成了一个新兴的产业--体育传媒产业。它的出现逐渐成为了体育界与传媒业发展的重要推动力。为了更好的推动我国这一新兴产业的跨越式发展,通过一系列数据收集和相关比较,从近年来我国体育传媒产业的发展现状、发展特点、存在的优势等方面入手,找出我国体育传媒产业当前在融资能力、人员安排、体制机制等层次存在的问题,从而提出有针对性的解决思路,推动体育产业与传媒产业的进一步融合,实现体育传媒更好的贴合文化产业、惠及公众生活。

Sports is a subject closely related to people's life. After a long period of development and exploration,Chinese sports has made great progress in various fields. With the continuous development of sports and media industry,a new industry-sports media industry has been formed. Its emergence has gradually become an important driving force for the development of the sports and media industry. In order to better promote the leapfrog development of this new industry in China,it which based on the current situation,characteristics and advantages of sports media industry in recent years will use a series of data collection and correlation to find out the problems existing in China's sports media industry,such as financing capacity,personnel arrangement,system and mechanism. Thus,some pieces of targeted ideas are proposed. All of these purpose to promote the further integration of the sports industry and the media industry,realize the sports media to be better suited to the cultural industry and benefit the public life.