摘要
网络消费作为大学生日常消费的重要组成部分,其行为受家庭收入差异性的影响较大。本文在大学生网络消费数据抽样调查基础上,采用主成分回归分析的方法,建立了大学生网络消费主成分表达式并进行得分统计,进而分析家庭收入差异对学生网络消费内容的影响。
As an important part of college students’daily consumption,online consumption is affected by the difference of family income.In this paper,based on the sample survey of the college students’network consumption data,using the method of principal component regression analysis,established the college students’network consumption principal component expression and scoring statistics,household income difference is analyzed on the influence on students’network consumption content.
基金
2016年度江苏省教育厅高校哲学社会科学研究课题(2016SJD910005):互联网时代独立院校学生网络消费行为的统计研究
关键词
网络消费
主成分分析
大学生
Network consumption
Principal component analysis
College students’
