摘要
推销学是市场营销专业的必修课,这是一门以理论为基础、以应用能力为导向的综合性实践课程。本研究从应用能力导向出发研究推销学的课程改革,并且吸取产教融合的最新经验提高改革的效果。
Marketing is a compulsory course for marketing major,which is a comprehensive practical course based on theory and oriented by application ability.This study studies the curriculum reform of marketing science from the perspective of application ability orientation,and draws on the latest experience of the integration of industry and education to improve the effect of reform.
关键词
应用能力导向
推销学
课程改革
产教融合
application-oriented
marketing
curriculum reform
industry-teaching integration
