自媒体背景下大学生创业项目的实践与指导

互联网时代背景下,微信、微博、直播间等自媒体传播工具迅速发展,为个人观点的表达和传播提供了更为广阔的空间,自媒体的影响力和商业价值在越来越多的领域得以体现,尤其在个人创业过程中将它作为品牌工具进行运营。本文以西安欧亚学院Amily创业团队利用微信公众号、微店及网络直播间进行美妆产品宣传为例,分析如何开展大学生创业实践的指导,为大学生创业提供一定的参考。

In the background of the Internet era,the rapid development of Self Media communication tools such as WeChat,micro-blog and direct seeding provides a broader space for the expression and dissemination of personal views.The influence and commercial value of the media are reflected in more and more fields,especially in the process of personal entrepreneurship as a brand tool.This paper,taking the WeChat Amily entrepreneurial team to use WeChat public number,micro store and network broadcast between the beauty product publicity as an example,analyzes how to carry out the guidance of College Students’entrepreneurial practice,and provides some reference for college students to start a business.