新媒体背景下公示语翻译考量标准

相对于传统媒体时代,新媒体背景下的公示语翻译已经不仅限于文本翻译层面的研究,而是涉及到文化、传播、国家形象等跨学科领域的研究。过往的传统媒体和新媒体背景下的公示语翻译研究主要集中在语言学的各个领域,考量的标准也是基于语言层面的考量。本文讨论了新媒体背景下的公示语翻译在文化传播和国家形象层面的重要性,提出新媒体背景下的公示语翻译应将文化传播和国家形象纳入考量标准。

Compared with the traditional media era,the translation of public signs in the context of new media is not limited to the study of text translation,but involves the interdisciplinary research of culture,communication and national image.The previous studies on translation of public signs in the context of traditional media and new media mainly focus on various fields of linguistics.This paper discusses the importance of the translation of public signs in the context of new media in cultural communication and national image.