摘要
微媒体即以微博、微信、微视等为载体的传播媒介,其传播特点独特。00后大学生作为最年轻的一批大学生,其思想、个性特征也十分鲜明。如何利用微媒体加强对00后大学生进行有效的思想政治教育,提高工作的针对性和实效性是摆在思想政治教育工作者面前需要解决的紧迫的任务。
Micromedia is the medium of microblogging,Weixin,Microvision,etc.,which has unique communication characteristics.After 00,college students as the youngest group of college students,their thoughts and personality characteristics are also very distinctive.How to use micromedia to enhance the effective ideological and political education of college students after 00 and to improve the pertinence and effectiveness of the work is an urgent task that needs to be solved before ideological and political educators.
基金
江苏省高校2014年研究项目"基于SWOT分析的"微时代"大学生思想政治教育研究"(项目编号:2014SJB364)研究成果
关键词
微媒体
大学生
思想政治教育
micromedia
university students
ideological and political education