跨境贸易背景下的我国微商SWOT分析

随着世界经济一体化、全球化进程的加快,国际经济与贸易呈现出繁荣萧条双向变动的趋势。当前,我国已经进入了以微商为新兴代表的移动电子商务时代,微商逐渐发展成为跨境贸易的一种重要形式。未来微商发展机遇与挑战并存,微商如何在日趋激烈化的跨境市场中,保持健康增长并在跨境贸易中占据一席之地显得至关重要。本文将采用SWOT分析法即从优势、劣势、机会和威胁四方面浅析跨境贸易下我国微商发展现状,并提出了促进我国微商行业在跨境贸易背景下持续发展的建议。

With the acceleration of world economic integration and globalization, international economic and trade shows a tendency towards a two-way fluctuation between prosperity and depression.At present, our country has entered the era of mobile E-commerce,which emerging representative is wechant business. Wechant business has developed into an essential form of cross-border trade. It is full of opportunities and challenges in the future.It is vitally important for wechant business to maintain a healthy growth in the market of the increasingly fierce competition, and to take up a leading place in cross-border trade. In this paper, we will use SWOT analysis to analyze the development status of the wechant business in China from the four aspects of strength, weakness, opportunities and threats, and put forward suggestions to promote the sustainable development of China's wechant business industry in the context of crossborder trade.