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购物中心零售营销策略探析

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摘要 本文以购物中心为研究对象,通过对该种零售业态的经营现状进行分析,找出目前存在的问题。笔者从零售营销策略的角度给出建议,希望能够帮助购物中心获得持续竞争优势。
作者 王宁
机构地区 南京大学金陵学院商学院
出处 《经贸实践》 2015年第14期48-48,共1页 Economic Practice
关键词 购物中心 零售营销策略
分类号 F724.2 [经济管理—产业经济] F274 [经济管理—企业管理]
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经贸实践
2015年 第14期

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