摘要
Since the 1980 s, international hotel groups began to enter the Chinese market. One of them is Hilton Hotel——it has been trying to adapt to changes of the external environment, at the same time taking more efficient use of local resources, in order to enhance its advantage in the competition. Through access to a large amount of readings, this paper analyzes Hilton Hotel's operating strategies in four aspects, from the expansion of the franchise market,the brand diversified development model, smiling brand image, to the innovation and personalized services.
Since the 1980 s, international hotel groups began to enter the Chinese market. One of them is Hilton Hotel——it has been trying to adapt to changes of the external environment, at the same time taking more efficient use of local resources, in order to enhance its advantage in the competition. Through access to a large amount of readings, this paper analyzes Hilton Hotel's operating strategies in four aspects, from the expansion of the franchise market,the brand diversified development model, smiling brand image, to the innovation and personalized services.
出处
《经贸实践》
2016年第7X期279-,共1页
Economic Practice
