如何利用事件营销建立企业品牌形象

How to use the event marketing to establish enterprise brand image

事件营销是一种比较常用的营销方法,运用得当可以达到新闻效应、广告效应、形象宣传以及品牌形象的建立。在内容的设定上可以美女策略、情感策略、新闻热点策略、争议策略、公益策略、名人捆绑策略、猎奇策略、反常规策略等达到营销目标。以其创新性、收效快、以及低成本而见长。在实际的运作过程中做得好叫创意,也有的企业会做不下去,甚至起反作用的。需要健康有序才可发挥其在企业品牌形象中的促进作用。

Eventmarketingisakindofmarketingmethods,whichare-frequentlyusedproperlycanachieveeffectofnews,advertising,imagepro-motionandtheestablishmentofbrandimage.Onthecontentofthesetcan-bebeauty,emotion,news,debate,publicpolicy,celebritybundle,novelty,unconventionalstrategiestoachievemarketingobjectives.Withitsinnova-tive,fast,effectiveandlowcost.Dowellintheprocessofactualoperationna-meiscreative,alsosomeenterprisesdonotbottomgoto,evencounterpro-ductive.Theyonlywanttobehealthyandorderlycanplaytheroleofpromotingitsbra ndimageintheenterprise.