1Algesheimer R,et al. The social influence of brand communi- ty:Evidence from European car clubs[J]. Journal of Marke- ting, 2005,69 (3) : 19-34.
2Belk R W and Tumbat G. The cult of Macintosh[J]. Con- sumption, Markets Culture, 2005,8 (3) : 205-217.
3arroll B A and Ahuvia A C. Some antecedents and outcomes of brand love[J]. Market Letters, 2006,17(2) : 79-89.
4Joy A and Sherry Jr. J F. Speaking of art as embodied imagina- tion:A multisensory approach to understanding aesthetic ex- perience[J]. Journal of Consumer Research, 2003,30(2):259 -282.
5Kozinets R V. The field behind the screen: Using netnography for marketing research in online eommunities[J]. Journal of Marketing Research,2002,39(1) :61-72.
6Lee S H, et al. The role of network centrality in the flow of consumer influence [J]. Journal of Consumer Psychology, 2010,20(1) :66-77.
7Mathwick C and Rigdon E. Play, flow, ant the online search experienee[J]. Journal of Consumer Research, 2004, 31 (2) : 324-332.
8Mathwick C, et al. Social capital production in a virtual P3 community[J]. Journal of Consumer Research, 2008, 34 ( 6 ) : 832-849.
9McAlexander J H and Schouten J W. Brandfests: Servicescapes for the cultivation of brand equity[A], in Sherry Jr. J F(Ed. ). Serviceseapes The concept of place in contemporary markets [C]. Chicago: NTC Business Books, 1998:377-402.
10McAlexander J H,et al. Building brand community[J]. Jour- nal of Marketing, 2002,66 (1) : 38- 54.