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农产品品牌社群形成机理研究 被引量:1

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摘要 基于社群基础上的农产品社群电商,将成为农产品电商未来发展的方向。农产品品牌社群的建立,是农产品社群电商的基础。基于品牌社群形成的理论基础,在品牌基础、消费体验和消费者参与社群动机的基础上,构建了农产品品牌社群的形成机理模型,该模型有助于农产品品牌社群的建立,为农产品卖家开展品牌社群运营提供理论和实践指导。
作者 祝君红
出处 《经贸实践》 2017年第8X期157-157,共1页 Economic Practice
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