期刊文献+

社会化媒体营销概念界定及其弊端分析 被引量:1

下载PDF
导出
摘要 近年来,移动互联网的快速发展改变着人们的生活方式和消费习惯,企业应顺应时代的发展趋势,加强对营销传播策略的创新与完善。社会化媒体营销,即通过社会化媒体、书签、社交工具及共享论坛等,增强企业、产品、品牌、个人及组织在社会上的影响力,提升知名度,获得营销目的。基于此,本文对社会化媒体营销与传统营销、网络营销进行对比以进行概念界定,并简单论述其弊端。
作者 郭祖钰
出处 《经贸实践》 2018年第9X期217-217,共1页 Economic Practice
  • 相关文献

参考文献1

二级参考文献33

  • 1Ansari A, et al. Internet recommendation systems[J]. Journal of Marketing Research, 2000, 37(3) : 363-375.
  • 2Ariely D. Controlling the information flow: Effects on consumers' decision making and preference[J]. Journal of Consumer Research, 2000, 27(2): 233-248.
  • 3Castronovo C and Lei H. Social media in an alternative marketing communication model[J]. Journal of Marketing Development and Competitiveness, 2012, 6(1): 117-131.
  • 4Daugherty T, et al. Exploring consumer motivations for creating user-generated content[J]. Journal of Interactive Advertisings, 2008, 8(2): 1-24.
  • 5Duboff R and Wilkerson S. Social media ROI[J]. Marketing Management, 2010, 19(4): 32-37.
  • 6Forbes L P and Vespoli E M. Does social media influence consumer buying behavior? An investigation of recommendations and pur- chases[J]. Journal of Business and Economics Research, 2013, 11(2): 107-112.
  • 7Gunelius S. 30-minute social media marketing: Step-by-step techniques to spread the word about your business[M]. New York: Mcgraw Hill, 2011:3.
  • 8Kaplan A M and Haenlein M. The fairyland of Second Life: About virtual social worlds and how to use them[J]. Business Horizons, 2009, 52(6): 563-572.
  • 9Kaplan A M and Haenlein M. Users of the world, unite! The challenges and opportunities of social media[J]. Business Horizons, 2010, 53(1): 59-68.
  • 10Kietzmann H J, et al. Social media? Get serious! Understanding the functional building blocks of social media[J]. Business Hori- zons, 2011, 54(3): 241-251.

同被引文献4

二级引证文献1

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部