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基于PEST分析的我国跨境电商物流发展研究 被引量:6

Research on the Development of Cross-border E-commerce Logistics Based on PEST Analysis Model in China
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摘要 随着"海淘"、"代购"时代的到来,我国跨境电子商务逐渐进入高速发展阶段,而跨境电商的发展离不开跨境物流的支撑。运用PEST分析法,从政治、经济、社会和技术四个方面剖析了目前我国跨境电商物流的发展状况及存在的问题,基于此提出了探索我国跨境电商物流发展的对策,以期促进我国跨境电商与跨境物流的更好更快更稳发展。 With the arrival of the era of "cross-border online shopping" and "overseas purchasing agents", cross-border e-commerce in China has gradually entered the stage of high-speed development, and the development of it can not be separated from the support of cross-border logistics. Using the PEST analysis method, this paper analyzes the current development and existing problems of cross-border e-commerce logistics in China from four aspects of politics, economy, society and technology. Based on this, we put forward the countermeasures to explore the development of crossborder e-commerce logistics in our country, in order to promote the better, faster and more stable development of cross-border e-commerce and logistics.
作者 林炜
出处 《经贸实践》 2018年第15期47-50,共4页 Economic Practice
关键词 跨境电商 跨境物流 PEST分析 对策 Cross-border e-commerce Cross-border logistics PEST analysis Countermeasures
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