浅谈电子商务对企业营销的影响

The influence of e-commerce on enterprise marketing

21世纪,随着互联网络的发展,消费者的需求日益多样化,产品和技术方面的更新速度越来越快,企业之间的竞争也越来越激烈,尤其是电子商务的发展给企业营销方面带来了很多机遇和挑战,对于企业来说,一定要重视电子商务的发展,正确认识电子商务对企业营销所产生的深刻影响,只有正确认识了这些影响,才能使企业适应新的环境,满足消费者的多样化需求,才能使企业在激烈的竞争中立于不败之地。

The 21st century, with the development of the Internet network, consumer demand increasingly diverse, product and technology update speed is faster and faster, the competition between enterprises is becoming more and more fierce, especially in the development of electronic commerce to the enterprise marketing has brought a lot of opportunities and challenges for enterprises, must attach importance to the development of electronic commerce, the correct understanding of the profound influence of the e-commerce on enterprise marketing, only the correct understanding of these effects, can make the enterprise adapt to the new environment, meet the diverse needs of the consumers, can make the enterprise in an impregnable position in the fierce competition.