沈阳铁路局客运营销策略研究

Shenyang railway passenger transportation marketing strategy research

沈阳铁路局位于东北路网的中南部,在东北经济建设中发挥着非常重要的作用,在过去相当长的一段时间内东北地区的主要客货运输主要由铁路运输完成。近几年铁路与公路、航空的竞争日益激烈,提出运用市场营销理论,优化铁路营销策略策略,争夺铁路客运市场份额。

Shenyang railway station is located in the mid-south part of northeast road network, in the northeast economic development plays a very important role, in the past quite a long time the main passenger and cargo transportation in the northeast area is mainly performed by railway transportation. In recent years, railway and highway, aviation of the increasingly fierce competition, put forward on the basis of the theory of marketing, optimize the railway marketing strategy, for the railway passenger transport market share.