浅析商标反向假冒

Trademark reverse passing off

随着市场经济的不断发展,新型的不正当竞争手段层出不穷,在损害着市场上其他主体的利益的同时,也对公平的竞争环境造成了极大的影响。当下一种新的不正当竞争行为正在悄然兴起并且对市场经济造成很大的危害性,即商标反向假冒行为。商标反向假冒行为是行为人在没有原商标权人同意的情况下,通过正当途径获得了粘贴有原商标标识的商品之后,更换或去掉原有商品的商标,之后再将带有新商标的商品投入市场进行流通。此种行为不仅仅侵犯了原产品商标持有人的利益,为其造成了经济损失,也侵犯了消费者的知情权,严重的影响了市场经济的健康发展。

The development of market economy, along with various means of unfair competition, in the interests of the other on the market main body at the same time, also caused great effects in the fair competition environment. The moment a new ACTS of unfair competition is sadly arisen and caused great harm to the market economy, namely the trademark reverse passing off. Trademark reverse counterfeit behavior is behavior person without permission of the original trademark holder, through the proper way to obtain the paste with the original trademark goods, replace or remove the original commodity trademarks, then with the new trademark goods on the market for circulation. Such behavior not only infringe upon the interests of the original trademark holder, for the economic losses caused by also violates the consumer right to know, seriously affected the healthy development of market economy.