新媒体视阈下高校校园文化建设研究

College campus culture construction under the perspective of new media

高校校园文化是高校精神、办学理念、管理水平的集中表现,加强高校校园文化建设是每个学校的重点任务。随着信息化社会的到来,新媒体在影响大学校园文化形成与发展中扮演着重要角色。笔者紧密结合新媒体的特点,分析其对高校校园文化建设带来的机遇与挑战并提出了相应的对策。

The spirit of university campus culture is the concentrated expression of colleges and universities, educational philosophy and management level, to strengthen the construction of college campus culture is the focus of each school. With the coming of information society, new media in affect the formation and development of university campus culture plays an important role. The author closely combined with the characteristics of new media, analyzes the opportunities and challenges brought about by the campus culture construction in colleges and universities and puts forward the corresponding countermeasures.