公司运营模式下的广告教学课堂改革探索

Advertising classroom teaching reform under the company's operating mode

传统教学中重理论轻实践的观念忽视了学生在操作过程中的能力培养和经验积累,导致学校教学与岗位要求的脱节。将广告公司运营模式引入到广告教学课堂,在让学生熟悉公司运作流程的基础上,可以有效提升他们的协作与创新能力,为将来职业发展奠定基础。

The idea of light weight theory in the traditional teaching practice neglected the student ability training in the operation process and the accumulation of experience, lead to schools teaching and job requirements. To advertising company operating mode is introduced into the teaching classroom, on the basis of let students familiar with company operation process, can effectively improve their collaboration and innovation ability, to lay a good foundation for the future career development.