集宁师范学院文化品牌培育研究

Ji ' ning normal college culture brand cultivation research

文化品牌的培育对大学的文化、发展、招生等方面都具有一定的价值,好的文化品牌也有助于提升大学的形象,和核心竞争力。本文首先分析了文化品牌培育的现状,讨论了集宁师范学院文化品牌培育过程中可能出现的问题,主要就注重硬件忽略文化软件、文化品牌缺乏内涵、缺乏特色等方面的问题进行了说明。对文化品牌的培育提出了一些建议,制定完善的文化品牌培育策略,加大对文化品牌的投入和付出才能培育出对社会有价值的文化品牌。本文对大学文化品牌的培育研究具有贡献性意义。

Cultivating cultural brand of university culture, development, and has certain value in such aspects as admission, good brand also helps to improve the image of the university culture, and the core competitiveness. This paper first analyzes the culture of the status quo of brand cultivation Ji ‘ning normal college culture is discussed possible problems in the process of brand cultivation, mainly focus on software hardware ignore culture, lack of culture brand connotation, lack of features such as problems. For nurturing culture brand, puts forward some Suggestions for perfecting the culture brand cultivation strategies, increase investment in cultural brand and pay to develop a culture brand of social value. In this paper, the research in the cultivation of university culture brand contribution sexual significance.