基于企业调研的高职电子商务专业建设策略探讨

Higher vocational professional e-commerce development strategy based on the research of enterprise

通过对笔者所在学校的电子商务专业的毕业生和学生就业所在的电子商务企业进行调研,在分析企业需求、学生现状的基础上,总结了各高职学校电子商务专业建设中所存在的问题,针对问题,提出了清晰定位、加强师资队伍建设、注重实践教学环节加强校企合作。

The author researched the e-commerce professional graduate school, and e-commerce enterprises where the students work, based on the analysis of the present situation of enterprise needs, students, and summarizes the vocational school problems existing in the construction of electronic commerce, in view of the problem, put forward a clear positioning, to strengthen the construction of teaching staff, practical teaching links to strengthen the construction of cooperation between colleges and encourage innovation entrepreneurship strategy