广告专业《社交礼仪》课程理念新定位研究

New ideas of advertising major “social etiquettes” curriculum research

课程理念是指导课程教学方向、实现教学最优效果的前提,广告专业《社交礼仪》传统的课程理念已难以适应目前广告教育的发展,为了适应新的营销环境下广告行业对人才的素质要求,我们提出了"人文素质课与职业核心能力课"相统一的课程理念新定位,并结合江西理工大学广告专业的教学活动实践进行了阐述。

The concept is the premise to guide course teaching direction, to achieve optimum teaching effect, the advertising specialty 'social etiquette' traditional curriculum idea has been difficult to adapt to the development of advertising education at present, the advertising industry in order to adapt to the new marketing environment for talent's quality requirement, we put forward the 'humanistic quality class and the professional core abilities class' the unity of curriculum, the new positioning and in conjunction with the teaching practice of Jiangxi university of science and technology.