“绿色消费”的制约因素研究:基于五维框架的分析

"Green consumption" restricting factors: Analysis based on five dimensional framework

绿色消费是我国生态文明建设的基本要求。如何推进绿色消费是现实中极为关注而理论上亟待解决的难题。本文从市场需求、消费意识、消费价格、企业生产、消费环境五个维度构建绿色消费的影响因素体系,采用DEMATEL方法研究绿色消费的制约因素。有鉴于此,政府应着力于制定绿色消费政策拉动市场需求,改善绿色消费环境。

The green consumption is the basic requirement of ecological civilization construction in our country. How to promote green consumption is a difficult problem to be solved. In this paper, from the market demand, consumer consciousness, consumer prices five dimensions, enterprise production, consumption environment, build system of the influence factors of green consumption, using DEMATEL method to study the factors of the green consumption. For this reason, the government should focus on green consumption policy driven by market demand, improve the environment of green consumption.