高邮邮驿文化旅游资源开发SWOT分析

Gaoyou mail station SWOT analysis on the development of cultural tourism resources

高邮是全国2000多个县市中惟一以"邮"命名的城市,本文在简单介绍高邮基本概况的基础上对高邮邮驿文化旅游资源进行了SWOT分析,对其开发的优势、劣势、机遇以及威胁进行了相应阐述。并以此为据,提出了高邮邮驿文化发展的机遇和挑战,从而最大限度地利用优势和机会实现邮驿文化旅游品牌的打造和提升。

Gaoyou is the only city named after the "mail" among more than 2000 counties and cities throughout the country, in this paper, on the basis of simple introduction to basic situation in Gaoyou, the cultural tourism resources in Gaoyou E-mail station has carried on the SWOT analysis, the development of strengths, weaknesses, opportunities and threats for the corresponding in this paper. And according to, and put forward the Gaoyou mail station cultural development opportunities and challenges, so as to make the most of advantage and chance to mail station culture tourism brand building and promotion.