电视广告中英文背景歌曲的认知研究

Cognitive research on English background music of television advertisements

认知语言学是语言学领域最新研究成果之一,旨在探索语言、心智、社会心理经验之间的关系,并通过多种方式让人们进行体验,比如:声音、图像、线条以及它们的组合。本文从概念隐喻、概念转喻和概念整合的角度对电视广告中英文背景歌曲的重要性进行解读。

Cognitive linguistics is one of the newest fields in linguistics and aims at indicating the relationships between language、mind and social psychological experience and it can be experienced in various ways, such as: sound, image, line, or the combination of them, which can be seen from television advertisements obviously. In this article, the importance of background music is analyzed from metaphorical, metonymic perspective and the field of conceptual blending.