浅析新媒体视角下马克思主义意识形态的话语权

Discourse power of Marx's ideology from the perspective of new media

随着社会的快速发展,新媒体已经成为我们生活中一种十分重要的媒介形态,传统领域中的主流思想意识形态如何发展,是被新媒体的快速发展所掩盖,还是充分借助媒介的传播力量进一步增强新媒体时代的传播话语权,成为专家学者一直关注的重点话题。马克思主义作为我们党和国家一直以来十分尊崇的一种主流思想意识,也曾经一度被社会大众的舆论推上了风口浪尖。由此可见,在新旧媒体思想文化交融与意识形态不断遭受冲击的全新社会发展公共场域中,进一步凸显马克思主义在新媒体虚拟时空中意识形态话语权构建的重要性。

With the rapid development of society, the new media has become a very important form of media in our life. How the mainstream ideology develops in the traditional areas, covered by the new media or make ful use of the transmission power of media, or further enhance discourse right in the new media era, becomes a key topic of the experts and scholars have been concerned. Marxism as the mainstream ideology of our party and state respected, once pushed to the cusp of public opinion. Thus, in the old and new media ideological and cultural blend and ideology wil continue to suffer from the impact of the new social development in the public domain, further highlighting the importance of Marxism in the new media in the virtual space of ideological discourse construction.