试论商务礼仪在国际商务活动中的应用

The application of business etiquette in international business activities

随着我国社会主义市场经济的蓬勃发展,尤其是在经济全球化的大背景下,世界国与国之间的经济交流与商务交往活动日益频繁,学习和掌握不同国家文化背景下的商务礼仪的差异和应用就变得非常重要。学习和普及商务礼仪,对于提升企业竞争力是至关重要的,是符合时代潮流发展需求的。

With the rapid development of China's socialist market economy, especially under the background of economic globalization, the economic exchanges and business contacts between nation and nation frequently increase, learn and master the differences and applications of different countries and cultural backgrounds of business etiquette becomes very important. Learning and popularizing business etiquette, to enhance the competitiveness of enterprises is essential to meet the needs of the development trend of the times.