网络营销趋势背景下失信营销突显的反思与治理策略——以亚健康产品网络营销为例

On the reflection and management strategies of breaking faith marketing under the background of the trend of Internet Marketing——a case study of sub healthy product network marketing

本文以亚健康产品网络营销为例,从"O2O网络营销模式"、"C2C网络营销模式"及"APP网络推广"等方面梳理分析了其存在的网络营销失信现象,并提出了顾客加强网络营销知识学习、理性消费、加强维权意识等治理策略。

This paper combs the Breach marketing phenomena existing in the network marketing of sub-healthy products from "O2O network marketing model","C2C network marketing model" and "APP network promotion" and puts forward some management strategies such as strengthening the network marketing knowledge learning.