新常态下旅游宣传现状分析

Analysis of the status quo of tourism promotion under the new norm

在中国经济新常态的大环境下,旅游业也随之在各个方面展现出新常态的趋势。旅游宣传作为旅游业的重要营销手段,必然在推动旅游经济中起着不可或缺的重要战略地位。本文在旅游经济的新常态的确定研究下,对中国旅游宣传现状中的宣传方式和特点进行具体分析和研究,以期为旅游经济发展提供基础理论支撑。

Under the environment of the new economic norm, the tourism industry is also showing the new normal trend. Tourism promotion as an important marketing tool, in the promotion of tourism in the economy plays an important strategic position. This paper studies the propaganda methods and characteristics of the current situation of China in tourism propaganda, in order to provide theoretical support for the development of tourism economy.