新常态下旅游宣传模式创新探究——以四平市为例

Explore the innovation mode of tourism publicity under the new normal——take Siping City as an example

四平作为一个旅游资源非优区域,如何在经济新常态下调整旅游宣传模式,增强潜在旅游者的旅游动机,增加旅游经济发展,增进四平旅游业的建设,是四平旅游业的重要任务和首要任务。文章通过结合四平市旅游资源现状,分析旅游宣传特点的分析,试探性提出四平市创新式旅游宣传建议,以期为四平市旅游经济发展提供理论和实践支持。

Siping as a non optimal tourism resources area, how to adjust the tourism promotion mode in the economy under the new normal, strengthen the tourism potential of tourism motivation, increase the development of tourism economy, enhance the construction of Siping tourism, these are the primary tasks of Siping tourism. Based on the tourism resources of Siping city, the analysis of the characteristics of the tourism propaganda, exploratory proposed Siping city innovative tourism publicity proposals, in order to provide theoretical and practical support for the development of tourism economy in Siping city.