新媒体时代我国主流意识形态建构的挑战与对策

The challenge and countermeasure of the construction of the mainstream ideology in the new media era

新媒体时代我国主流意识形态的建构过程面临多重挑战:马克思主义一元指导地位受到冲击;民众媒介素养与媒体技术发展之间出现失衡;传统的主流意识形态传播和宣传方式出现了"折旧"等。只有实现马克思主义一元指导地位与多元思潮的平衡,创建生动、客观、理性的传播体系,在宣传内容与事实背景之间实现紧密链接,才能为新媒体时代的主流意识形态建构打开全新生态空间。

In the new media era, China's mainstream ideology construction is facing multiple challenges: Marxist guiding position is impacted; imbalance between public media literacy and media technology development; traditional mainstream ideology and the spread of propaganda way appeared 'depreciation'. Only realize the balance of Marxism guiding position and multiple thoughts, to create vivid, objective, rational communication system, set close links between the promotional content and factual background, open a new ecological space for the construction of mainstream ideology in the new media era.