文化艺术市场商业演出营销的特性与策略

Characteristics and strategies of commercial performance marketing in culture and art market

随着社会经济的不断发展,作为市场营销学中一个重要的组成部分,文化艺术市场营销也正在以非常快速的速度进行发展,本文对文化艺术市场商业演出的营销特性和策略进行了详细的分析,希望促进文化艺术市场营销行为的发展。

With the continuous development of social economy, as marketing an important part, culture and art marketing is at very fast speed development, the cultural art market business performance marketing characteristics and strategies were detailed analysis, hope to promote the development of culture and arts marketing behavior.