图书馆阅读推广营销手段探析

Analysis on the marketing methods of library reading promotion

图书馆的重要职能之一便是推广阅读,随着时代的发展以及科技的进步,图书馆也逐渐发生了一系列的改变。本文将主要从新时期读者的阅读需求特点出发,采用微信阅读方式、视觉营销方式以及品牌营销方式来推广图书馆阅读范围,以期能够获得更多阅读者的青睐。

One of the important functions of the library is to promote reading, with the development of the times and the progress of science and technology, the library has gradually changed. This paper will mainly from the reading needs of readers in the new period of use of micro channel reading, visual marketing and brand marketing methods to promote library reading range, in order to get more readers favored.