职业院校平面广告设计课程实践技能培养研究

Research on the practice skill training of the plane advertisement design course in vocational colleges

随着现代社会广告文化多元化的发展,各种新颖别致的平面广告扑面而来,吸引着公众的眼球。它作为文化传播媒介的一种快捷方式,具有很强的市场竞争力。事实上,社会需要有着"核心竞争力"的人才来引领,去开拓。社会对于优秀平面广告设计师的需求量特别大,职业院校作为培养人才的最重要基地,如何才能全方位地培养学生的实践技能,成功地与社会对接,成为迫在眉睫的难题。为此,本文主要对职业院校平面广告设计的课程设计实践技能培养进行了研究,并对其如何实现学生技能与广告市场相结合做出了回答。

With the development of the cultural diversity of advertising in modern society, there are a variety of novel plane advertisements, attract public attention. It is a kind of fast way of culture medium, and it has strong need for competition ability. In fact, the community needs 'core competitiveness' talent. Social demand for outstanding graphic advertising designers particularly large, vocational colleges, as the most important base of talent training, how to train students' practical skills, successfully connect with the society become extremely urgent problem. To this end, this paper studies the curriculum design of vocational colleges and universities in the course design practice skills training, and make a reply on how to achieve the combination of students' skills and advertising market.