在校大学生微信平台创业分析与评价——基于洛阳市三大高校的调研与思考

The assessment and analysis of college students' We Chat entrepreneurship ——The research and thinking based on the three major colleges and universities in Luoyang city

本文以洛阳三所高校为调研对象,分析当代大学生的微信平台创业现状。调研结果显示,仅32.19%的大学生开始微信创业,部分大学生对微信创业认识不足,创业学生则面临创业资金不足、时间精力不足、商品选择难、缺乏制度保障及刷屏被屏蔽等问题。为此,学生、学校与社会应共同努力,提高学生创新意识,营造创新文化氛围,健全相关机制,为大学生及消费者提供一个绿色的微信销售平台。

This paper, taking three colleges and universities in Luoyang city as the research objects, analyzing the contemporary undergraduates' We Chat business status. Research results show that only 32.19% of college students have started We Chat business. Some undergraduates had insufficient understanding on We Chat entrepreneurship, the entrepreneurship students faced several problems such as the shortage of funds, shortage of time and energy, difficulty of product selection, the lack of institutional guarantee and friend circle were blocked. In order to solve the problems, students, schools and society should make joint efforts to improve students' innovation consciousness, create a culture of innovation atmosphere, perfect laws and the related mechanism, and provide a green sales platform for undergraduates and consumers.