从语用移情理论角度看公示语的汉英翻译

A study of Chinese-English translation of public signs from the perspective of pragmatic empathy theory

公示语作为一个城市乃至一个国家的门面,其英译受到越来越多的重视。在进行公示语汉英翻译活动时,翻译工作者应善于语用移情,将汉语文本中的文化因素转移到英语译文中来,以达到成功的文化交流的目的。本文将在阐述公示语的特点及语用移情理论的基础上,探讨如何将语用移情运用到公示语的汉英翻译中,以期促进我国公示语的翻译质量。

As the mark of a city and even a country, the Chinese-English translation of public signs are gaining more and more attention. When translating Chinese public signs into English, translators should adopt pragmatic empathy theory, and transplant Chinese culture into English to achieve successful cultural exchange. Based on stating the public signs' features and pragmatic empathy theory, this paper will discuss how to apply the pragmatic empathy theory in Chinese-English translation of public signs, so as to promote the quality of our nation's public language translation.