摘要
企业市场营销事项的基础是企业市场营销战略,其跟企业的市场效益密切相关,也关乎企业的可持续发展。为此,本文阐述了企业市场营销战略的创新策略。
The basis of enterprise marketing is the enterprise marketing strategy, which is closely related to the market efficiency of enterprises, but also related to the sustainable development of enterprises. To this end, the paper expounds the innovation strategy of enterprise marketing strategy.
出处
《佳木斯职业学院学报》
2016年第7期437-,共1页
Journal of Jiamusi Vocational Institute
关键词
企业
市场营销
战略
创新
enterprise
marketing
strategy
innovation
