摘要
针对一个企业的发展来讲,市场营销体现着非常关键的功能,在大部分情况下,其跟企业的发展命脉息息相关。为此,企业搞好市场营销十分重要,而企业怎样搞好市场营销这个问题较为复杂。为此,本文阐述了项目管理在市场营销实践中的应用策略。
To the development of a business, the marketing has a very key function, in most cases, it is closely related to the development of enterprises. Therefore, it is very important for enterprises to do a good job in marketing, and how to do well in marketing is a complicated problem. To this end, this paper describes the application strategy of project management in the marketing practice.
出处
《佳木斯职业学院学报》
2016年第7期438-438,共1页
Journal of Jiamusi Vocational Institute
关键词
项目管理
市场营销
实践
应用
project management
marketing
practice
application
