自媒体平台上突发事件信息传播问题研究——以“山东问题疫苗事件”为例

Research on information dissemination of unexpected events on the we media platform——“Shandong issue vaccine event” as an example

自媒体飞速发展的今天,自然或人为因素引起的突发事件信息传播愈发倾向于由不同主体借助手持便捷通讯载体的直播,直达受众,效果显著。本文以山东非法疫苗事件为例,分析自媒体传播疫苗事件信息传播过程,对诱发舆论变化的因子带来的负面问题,提出对策建议。

Since the rapid development of media today, natural or man-made factors caused by emergency information dissemination has tended to by different main body with the help of live with convenient communication carrier and direct audience, effect is remarkable. The issue of illegal vaccine in Shandong as an example, the analysis of the media, vaccine event information dissemination process, the induced factor of negative public opinion change problems, countermeasures and Suggestions are put forward.