试论大众传媒和公益广告在社会主义精神文明建设的作用

Talking on the role of mass media and public service advertisement in the construction of socialist spiritual civilization

社会主义精神文明建设从信息传播到监督实施都离不开大众媒体的宣传、优化与净化和公益广告潜移默化的影响。新时期社会主义精神文明建设就是要充分发挥大众传媒"助推器"和公益广告"传播器"的重要作用,做到传播文明,引领风尚。

From the dissemination of information to the supervision of the implementation, the construction of socialist spiritual civilization cannot do without the promotion, optimization, purification of mass media and the influence of public service advertisement. The construction of socialist spiritual civilization in the new period is to give full play to the important role of 'booster' of mass media and 'communication device' of public service advertisement so as to spread civilization, to lead the fashion.