高职《汽车销售技术》课程教学改革研究

Research on the teaching reform of "automobile sales technology" course in higher vocational education

高职《汽车销售技术》课程对理论性和实践性要求都很强,面对中国汽车行业的不断发展,汽车销售技术在汽车行业中地位日益凸显。目前已成为不可或缺的一项重要技能,一种远超预期、"钱"景可观的职业。然而作为培养该方面人才最直接的课程,学生学习时却缺少学习兴趣和主动性。经过对课程、教材、实训等内容进行大量研究和改进,但实际运用中表现仍存在较大差距。只有对高职《汽车销售技术》课程进行教学改革才能适应形势发展的需要。

The 'automobile sales technology' course of higher vocational education is very strong in both theory and practice, and the development of Chinese automobile industry is becoming more and more prominent, has become an important skill, a lucrative career. However, as the most direct course of training, students lack of learning interest and initiative. After improvement and research courses, teaching materials, training and other content, there is still a large gap in the actual use. Only reform higher vocational 'automobile sales technology' course, we can adapt to the needs of the development of the situation.